Startype English uses and reorganizes the Longman New Concept English textbook to provide greater results and benefits for today's students. By borrowing from understandings of mother language acquisition it offers English students with more effective study methods. Keeping in line with the changes to the exam system, it helps to strengthen oral language skills. By focusing on how language can be used in everyday life rather than relying on rote memorization it helps students to use what they have learnt in real life situations.

《听说读写·星概念》旨在真正有效利用《新概念英语》，遵循听、说、读、写四大语言技能，借鉴母语习得法，能够让更多的英语习得者更有效地掌握英语学习方法。适应当前英语考试改革，强化培养听说等实用技能。通过“应用式”教学法及大量听说练习，真正使学生摆脱哑巴英语困境。